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Samsung Galaxy Launch

Partnered with the artist Shepard Fairey to create an influencer campaign for the launch of the Samsung Galaxy tablet. The premise was to curate and commission a group of artists to inject 'emotion' to the emoticon through original works of art.

An accompanying video series was directed by Oscar-nominated documentarian Jessica Sanders. And at the end of the campaign, all artwork was auctioned through a benefit event on behalf of an educational non-profit.

SAMSUNG NOTE: THE EMOTICON PROJECT