I was part of the lead team responsible for Nike Sportswear's launch.
First, tasked with building a global web platform that allowed regional teams to tailor marcomm initiatives specific to local needs.
The second project was for the big launch event in Beijing. Commissioned the legendary avant-garde theatrical director Robert Wilson to create a one-of-a-kind immersive experience. It was a bold choice on Nike's part and turned out to be a big success, with the work being used in retail locations worldwide.