I was part of the lead team responsible for Nike Sportswear's launch.
First, tasked with building a global web platform that allowed regional teams to tailor marcomm initiatives specific to locale (taking into account cultural, budgetary and seasonal variables).
The second project was for the big launch event in Beijing. The legendary avant-garde theatrical director Robert Wilson was commissioned for a series of video portraits that would create a one of a kind experience for attendees. It was a bold choice on Nike's part and turned out to be a big success, with the displays being used in retail locations worldwide.